most Americans, the name Knox brings to mind Fort Knox, KY, Home
of the mountain of gold under the care of the US treasury department.
But for many Southerners the name is synonymous with striking gold
jewelry - the creations of Atlanta jeweler Bob Knox.
ability of Bob Knox and his talented staff to produce beautiful
pieces of gold jewelry has earned the 22-year-old firm a reputation
that goes well beyond the Atlanta city limits. Knox Creations have
been featured in numerous newspaper and magazine articles and have
been worn by the city's rich and famous.
Bob graduated from high school, he attended Atlanta's Georgia State
University in pursuit of a marketing degree. To pay his way through,
he worked in a jewelry trade shop belonging to the father of one
of his friends. It was there that he realized that one day he would
like to have a store of his own.
Knox worked in several Atlanta jewelry stores before opening his
first shop in the Cascade Shopping Plaza in the southwest part of
town in 1962. The firm operated there for eight years before relocating
in an office park in the affluent Sandy Springs on the northeast
side of the city.
interior of Bob Knox Jewelers is not large. The subtle beige and
rouge color scheme accentuates and interesting array of jewelry.
But the Knox-created designs are the real stand-outs. An 18k Yellow
Gold Unicorn carved by Bob Knox's son, Eddie, is a testimony to
the young man's talent, which draws inspiration from the realm of
most widely publicized Knox creation was the solid gold belt Bob
made for a wealthy Miami Woman in 1982. The belt, valued at $15,000.00,
was composed of a dozen gold 50-peso coins, measuring 29" and
weighting 22.28 oz. It could be adjusted to fit around the natural
waist or around the hips, and each coin could be dismounted from
its solid gold frame, making it what Bob Knox called an "authentic
way-out concoction was a solid gold guitar ordered by an Atlanta
woman who was a close friend of rocker Elvis Presley. The finished
piece, which featured Elvis' name encrusted with diamonds, was presented
to the star on his birthday. On another occasion, wealthy Arab gentlemen
commissioned Bob Knox to make a sold gold replica of a rose, which
he brought with him into the store. When the rose was finished and
placed into a steuben vase, the customer presented it to his wife,
a passionate admirer of roses. Another man, who had persistently
asked his wife what she had wanted for Christmas, decided to grant
her comic request for a gold brick. Bob Knox cast him a 3 lb, 16oz.
gold brick with "Gwen's Ingot" inscribed on a plate attached
to the top.
As a successful jeweler in on of the South's major markets, Bob
Knox has seen the arrival of every kind of jewelry trend. He thinks
that the men's jewelry market has not really established itself,
and he sees the advent of tricolor gold as just a novelty. "Gold
jewelry should be treated as an occasion. People today are looking
for a nice gold piece, with emphasis on a traditional look. The
trend has swung to the way Europeans have been buying their gold
jewelry. They want jewelry that is versatile and will last."
There are several craftsmen that toil at the benches at the bock
of the store, but Bob Knox Likes to credit all the shops creations
as group efforts. Among the talented group is David Richardson who
began to work with Bob in 1965, when he was a sophomore in High
school. David is an incredible designer and is able to turn a customers
vision into a reality.
Store's quality image is promoted through mostly "Word of Mouth"
Advertising. They had had some ads appear in Some Atlanta Neighborhood
papers and in a variety of upscale magazines. Much of the advertising
is put together inside the store, with Eddie taking photographs
and doing the layouts.
is fortunate in having a very dedicated staff, which includes Cleve
Spinks (voted BEST in Atlanta Watchmaker by his contemporaries)
services Baume &Mercier, Concorde, Rolex and Ebel Watches. Greg
Knox (son) is the Diamond Buyer of the store; Jeff Milwood who has
worked in the shop for over 21 years is the head jeweler. Fran Knox
(Bob's Wife) is in the accounting Department and assists in the
buying. Kathy (Bob's Daughter-in-law) helps with design and sales.
"We have an excellent crew here, but I still like to think
of us as still being just a mom-and-pop operation."
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